Post by rahim on Feb 1, 2024 5:53:04 GMT -5
Customer Data Platform (CDP)In order to bring together, consolidate and clean up your customer data from all different systems on one platform, you need a CDP. This generates a 360° customer view for you, from which you can optimize your marketing activities and thus always address your customers with the right message at the right time. Unlike a CRM solution, a CDP also works with the data of unidentified users. It allows you to serve and address users differently within the various online platforms on which they move.
Our agency has been working with Tealium services DB to Data for years.Data PlatformA data platform allows you to collect and manage your detailed transactional and online data. It also offers the generation of specific target group segments, from which you can target specific users with advertising. A classic data platform would be the Google Cloud Platform, which allows you to easily scale storage space and computing time.IntegrationsAt afo solutions ag we specialize in working with cloud solutions. Therefore, the system solutions mentioned above are all cloud-based solutions.
In order to be able to work efficiently with a best-of-breed system landscape, cross-system integration is particularly important. Thanks to new technologies, integrations on cloud solutions are much easier than on-premises, as all major providers offer very good, standardized interfaces for data exchange.What is a total solution?As the name suggests, we are talking about an overall or complete solution. The idea behind it is simple: the company obtains a solution “from a single source”.
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