Post by account_disabled on Apr 30, 2024 5:01:01 GMT -5
It’s no secret visual storytelling rules the web—and for a good reason. The visual cortex represents the largest part of the human brain. According to a study by John Medina: The average person remembers about 10 percent of what they heard 72 hours prior, but present that information visually and the average leaps to 65 percent. Digital marketers have taken this information to heart. So it’s no coincidence that we present so much online content—especially social-media content—visually. Infographics are commonplace on Facebook, Twitter, and Instagram. Web content featuring relevant graphics receives 94 percent more views than content without visuals. And tweets with images are retweeted 150 percent more often than those with text only. But what if the data you want to present takes the form of a schedule? Will internet users pause long enough to examine a calendar or a list of tasks? The answer may be to use a tool that’s been around for more than a century.
The Gantt Chart The first Gantt-style chart was created in 1896 by Polish economist Karol Adamiecki. Then called a Harmonogram, this data visualization method didn’t take off until American engineer, Henry Gantt, continued its development and placed his name on the design. So what is a Gantt chart and why is it useful? The design is a type of bar graph which diagrams projects and schedules using colored Hotel Email List bars of varying length. The chart reflects not only start and end dates, but also important events, tasks, and milestones. Gantt charts can even reflect multiple timeframes and the way one task relates to another. The result is a visual representation of time that easily communicates not only an end goal, but also the path needed to get there. For this reason, Gantt charts rose to prominence when applied to massive projects such as the construction of the Hoover Dam and the interstate highway network. If a digital marketer is trying to manage content and communicate a schedule with an internal team or external clients, a Gantt chart can visually explain the original schedule and show where a project is at in the timeline.
Users can quickly comprehend the steps taken to reach milestones and how various tasks rely on one another to reach completion. Time isn’t static, after all. Gantt Charts and Social Media Think about how many clients, customers, employees or other target audience members you might try to reach via social media. Unless it’s a small private group, there could be hundreds, thousands or more. And the larger the audience, the more difficult to adequately communicate the same message to every member. By using a Gantt chart to communicate schedules and timeframes, digital marketers can provide accurate representations of their campaigns. They can also show the interdependencies of tasks in a clear and concise design which leaves far less room for interpretation. And while complex scheduling tools are great for interoffice communication, a single Gantt chart can be exported and shared—even in a social media post. Gantt charts are also ideal for content and editorial calendars.
The Gantt Chart The first Gantt-style chart was created in 1896 by Polish economist Karol Adamiecki. Then called a Harmonogram, this data visualization method didn’t take off until American engineer, Henry Gantt, continued its development and placed his name on the design. So what is a Gantt chart and why is it useful? The design is a type of bar graph which diagrams projects and schedules using colored Hotel Email List bars of varying length. The chart reflects not only start and end dates, but also important events, tasks, and milestones. Gantt charts can even reflect multiple timeframes and the way one task relates to another. The result is a visual representation of time that easily communicates not only an end goal, but also the path needed to get there. For this reason, Gantt charts rose to prominence when applied to massive projects such as the construction of the Hoover Dam and the interstate highway network. If a digital marketer is trying to manage content and communicate a schedule with an internal team or external clients, a Gantt chart can visually explain the original schedule and show where a project is at in the timeline.
Users can quickly comprehend the steps taken to reach milestones and how various tasks rely on one another to reach completion. Time isn’t static, after all. Gantt Charts and Social Media Think about how many clients, customers, employees or other target audience members you might try to reach via social media. Unless it’s a small private group, there could be hundreds, thousands or more. And the larger the audience, the more difficult to adequately communicate the same message to every member. By using a Gantt chart to communicate schedules and timeframes, digital marketers can provide accurate representations of their campaigns. They can also show the interdependencies of tasks in a clear and concise design which leaves far less room for interpretation. And while complex scheduling tools are great for interoffice communication, a single Gantt chart can be exported and shared—even in a social media post. Gantt charts are also ideal for content and editorial calendars.
You're just, awesome ... ~xo 